Frequently Asked Questions About The Row Bags
The questions below are the ones asked most often about the row bags, and each is answered with verifiable material only. Prices throughout are observed 2026 market prices recorded in September of that year, not an official price list, because the brand publishes none. Claims that are reported but not confirmed are labelled that way, not smoothed over. Where a figure comes from a resale report, it describes observed market behaviour and is not investment advice. This covers bags alone, so ready-to-wear and footwear sit outside it. Claims that circulate widely but cannot be checked have been left out.
Who founded The Row, and where are its bags made?
Mary-Kate and Ashley Olsen founded The Row in 2006, and the company is based in New York City. The design studio has been in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The name comes from Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Further than that, no manufacturing detail is published, and claims about specific tanneries are not verifiable. The brand’s own boutiques trade in Los Angeles, New York, London, Paris and Amagansett.
Why is there no branding on the bags?
You will find no exterior logo plaques, branded hardware or monogram prints anywhere on the range. Identification works through silhouette, proportion and construction instead. A small, discreet exterior stamp is placed on each bag, generally low on the side where it blends into the leather, and a second stamp is repeated inside. Hardware is the row bags mini shoulder bags palladium-plated and finished matte or brushed, which means it comes across as weight rather than shine. Linings are luxury materials in their own right, using nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. In practice, nobody can place one of these bags from across a street, which is precisely the appeal for many buyers.
How much should you expect to pay for a The Row bag?
Each number here is an observed 2026 market price, because there is no official price list and the brand publishes none. The floor was $590 for a Double Travel Wallet, at the other $6,900 for the Marco Bag. Think in three bands: entry, roughly $590 to $1,500; middle, roughly $1,550 to $3,500; top, roughly $3,600 to $6,900. What you pay depends on material more than size. Suede carries a reliable premium over calfskin on the same silhouette. Retailer prices vary, and stock, currency and season all shift the figure, so treat the table as a snapshot rather than a quotation.
| Tier | Observed 2026 range | Typical models |
|---|---|---|
| Opening | $590 to $1,500 | Double Travel Wallet $590, Boone Tote $900, 90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390 |
| Middle | $1,550–$3,500 | Bourse Clutch $1,590, Park totes in all sizes, Alix $1,900, Peggy Clutch $2,900, Large Slouchy Banana $2,550 |
| Upper band | $3,600 to $6,900 | Agnes 12 $4,400, Soft Margaux 10 $3,650, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Marco Bag $6,900 |
| Suede premium | Depends on the silhouette | India 10.00 leather $3,850 versus suede $5,370; Agnes 15 $5,000 versus $5,800 |
Has the Margaux actually been discontinued?
No one outside the company knows, and the brand has not said. Two things are verified: the Margaux was pulled from third-party retailers during 2025, and the brand’s own site now shows the Soft Margaux and the Margaux Shoulder in place of the original. Discontinuation is widely reported, but no official confirmation has come from the brand. Those two claims are not the same thing, and any article conflating them goes beyond the evidence. Practically, the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Treat the status as unresolved rather than settled.
How does the Soft Margaux differ from the Margaux?
The Soft Margaux is a redesign rather than a rename. Against the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. At an observed $3,650, Soft Margaux 10 comprises 100% calfskin, a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Same construction on the Soft Margaux 12, which measures 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. Reports put a Soft Margaux 15 at about $4,700, but the figure is unconfirmed. Margaux Shoulder 12, observed at $4,900, is a different silhouette entirely with a lambskin lining and elongated tubular handles.
What do the numbers in the model names mean?
The figure means width in inches, not a size tier or a series code. The same rule works for Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. This makes comparison remarkably simple, because two bags sharing a number occupy roughly the same width. A major retailer carries there is a leather-and-canvas Margaux 17, approximately 17 x 12 x 9 inches, with an unverified price. N/S or E/W in a name indicates orientation, not dimension. Between the two conventions, you learn most of what you need before ever seeing the bag.
What should I check to authenticate a The Row bag?
The brand runs no public serial number, date code or authenticity card system for these bags, which means there is no code to look up and nobody can verify one for you. Authentication is physical instead. Look for stitching that is machine-precise and evenly dense, free of fraying or wandering lines, and hand-painted edges with no overflow, bubbling or thin coverage. Genuine hide feels substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. The interior stamp should be crisp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 pass photo inspection, which is why in-hand checks and platform authentication dominate the advice.
- Nothing of the kind exists: no serial numbers, no date codes, no authenticity cards
- Even stitching density and clean hand-painted edges
- Crisp, centred interior stamp reading Made in Italy
- Matte or brushed fittings that close with precision
- A silhouette that stays put with nothing inside
Do The Row bags retain value on the secondary market?
They have on observed market behaviour; treat that as description, not investment advice, and past figures forecast nothing. In the Rebag CLAIR 2025 report, the brand hit 97% value retention, its first appearance in the unicorn tier of 85% and above, with only Telfar, Hermes and Goyard ahead. At model level the picture varied, with the N/S Park Tote strongest at 146%, the Margaux Tote at 107% and the Half Moon shoulder at 106%. For context, the same report recorded the Hermes Kelly Mini II at 282% and Goyard at 123%. Less firmly, Fashionphile resale was reported up about 44% year over year. None of it applies evenly, since canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.
Where can I buy The Row bags?
Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire are confirmed multi-brand stockists, as are independents such as A’maree’s and Savannahs. The Outnet carries off-price and archive stock, where discontinued styles often surface. Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all carry them on the secondary market. Poshmark, eBay and Mercari carry them too, with the first two flagged in sources as higher counterfeit risk. Because at least one non-official site uses the brand’s name, anyone searching for the row for sale should confirm they are on the brand’s own store before buying direct.
What is the right way to care for one?
The guidance below is material-appropriate and general, not instruction from the label, because no brand-issued care protocol exists. Overfilling, direct sunlight, heat and rain should be avoided throughout, and storage means the dust bag, lightly stuffed so the shape holds. A soft dry cloth is right for calfskin and grained finishes, with neutral conditioner used sparingly. Mostly used as linings, nappa and lambskin are exceptionally soft and mark easily, so a dry cloth is the limit. Suede is the most fragile material in the line and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Spot-cleaning is the only option for raffia, sisal, canvas and silk or satin pieces, which are least forgiving to water and least serviceable.